Why Do I Want to Be a Professional Counselor - Personal Goals Assignment

Why Do I Want to Be a Professional Counselor - Personal Goals - Assignment Example I currently work as a restaurant server ad a cheer coach. I love my jobs as they give me a chance to work with different kinds of people so I do not want to give them up when I go on my internship course. I need a total of 250 hours to complete the pre-practicum and practicum requirements of my program. I have informed my employers about my program. Once I have my schedule at the internship site(s), my two employers and I will work out a schedule so I can meet my practicum hours and still satisfy my obligation to them. I am hoping my bachelor’s degree, master’s degrees and current job experiences will help me be an effective youth counselor after graduation. I have already seen several schools advertising for intern counselors on the Internet. I would be paid hourly so this could help my finances. I need to start planning for my practicum as early as possible. Especially in my situation as a working student, I should be able to know early how I will be managing my time to fulfil my workload and practicum schedule. Filing for the practicum course should be done 16 weeks prior to the start of the practicum. Although I can specify a definite practicum site after filing, I would still prefer planning ahead. I was able to get my bachelor’s degree four years after high school so I would like to finish my master’s degree without delay as well. Together with time management, I need to plan early for the cost as well. Liability insurance, a requirement to start the practicum course costs a minimum coverage of $1,000.00 per claim and $3,000.00 aggregate. There is also the cost of the licensure exams. Aside from passing my school tests, I need to take and pass a licensure exam from the National Board of Certified Counselors or Commission on Rehabilitation Counselor Certific ation. To register for the test, I need to submit a complete application packet and the $250 fee. Once approved for a license, I need to pay either a $100 or $250 license issuance fee. Getting my license will make me eligible to work as a professional counselor. This is why meeting the state requirements is very important.  

A Comparative Analysis of television channels FIVE and BBC Essay Example for Free

A Comparative Analysis of television channels FIVE and BBC Essay Television is a powerful media source, bringing stories to billions across the globe. It has been called the most awesome God-less force in the modern world and it is now seen as a major part of everyday life. The average person spends 4 hours a day watching TV becoming roughly 1/3 of a persons typical waking hours. Television is a constructed view of reality, sometimes exaggerated extremely, solely to create entertainment. In the UK, there are five major terrestrial television channels, (four organisations) with some being vastly more successful than others. The BBC is the only organisation not to make money from advertising. Their money is generated from the TV Licence fee, and this type of broadcasting is known as Public Service Broadcasting. Channel 5 is perhaps seen as the least successful of the five TV channels, possibly due to the fact that it is the youngest. The channel began in 1995, but it was not able to broadcast nationally as many of the populations televisions could not receive it. The company offered to retune every TV that couldnt receive it, before the big launch in 1997. A long advertising campaign was launched, known as Give Me Five in an attempt to draw in viewers. On the 30th March, 1997, Channel 5 was launched at 6pm, attracting an audience of 2. 4 million people, a figure higher than the launch of Channel 4, fifteen years earlier. This new channel neither had the money or reputation to buy and broadcast potentially successful material. Perhaps getting off to a bad start, the main schedule consisted of home and cookery programmes, cheap US exports, and late night pornography. However, Channel 5 did receive praise for its news programming, and soon the ratings became consistently acceptable. The channel gained more money, and was soon able to buy better quality shows, such as Home Away. In 2002, Channel 5 underwent a major image modification. The name changed from Channel 5 to simply, Five, and progressed itself as a serious rival to the other 4 channels. However, the channel has not been without its flaws. For example, Friends spin-off series, Joey, was bought by Five in 2005. Despite a high-profile launch and ad campaign, the program received poor ratings and was eventually cancelled. Similarly, other shows such as Robot Wars and CD:UK proved to be a flop for the channel. These unsuccessful shows have seemingly increased the channels poor reputation. In the channels first year of broadcasting, five receives its lowest audience shares of 2. 3%, but this can be expected from a debuting channel. Fifteen years earlier, Channel 4 received even lower audience shares on its opening night, although it could be argued that people watched less television in the 1980s. The audience shares increased, and peaked in 2004. The channel has the lowest audience share of the terrestrial channels, but, in its defence, Five is not received in all of the UKs homes. Like all of the other terrestrial channels, Five now has sister channels, Five US and Five Life. These two channels are both somewhat successful, but other sister channels, such as ITV2, E4 and BBC Three are proving to be more viewed. Nowadays, Five is able to branch out and buy successful US shows such as Prison Break and House, as well as buying programmes from other channels in 2008, Five bought Neighbours from the BBC. The BBC was established in the early 1920s, but it was not until 1936 that the channel began its regular television broadcasting as a public service TV channel. However, it was further suspended after WWII began, until 1946 when the permanent service was established. The BBCs mission was to inform, educate and entertain and is still taken into account today. The BBC broadcasts a wide variety of programmes on both of its channels, BBC1 and BBC2. The BBCs major programme is EastEnders, the popular primetime soap. On a weekly basis, the soap receives the highest rating of all terrestrial shows, with only the ITV1 soap, Coronation Street, (and occasionally reality shows such as The X Factor and Dancing On Ice) playing as its rival. Other BBC shows, such as Top Gear, Doctor Who and Little Britain have all been a success throughout the last decade, further improving the channels ratings and reputation. In an attempt to branch out and widen its audience, the BBC has recently made some unlikely purchases. In 2007, the channel brought the successful US show Heroes to BBC2. The show quickly became a phenomenon, and is different from what would usually be broadcast on BBC2. The BBC continues to dominate terrestrial TV, by finding ways to bring in more viewers. The programmes vary from food, to lifestyle, to documentary, to political. The BBC is now contending with ITV in the reality market, as it now features shows looking for new west-end stars, and the ever popular series, Strictly Come Dancing. BBC1 receives the highest audience share of the 5 channels, with an average of 26%. It is seen as the main channel, and regularly receives high ratings. This major organisation has the money to do whatever it pleases, and this has shown over the last decade. The BBC now has 8 channels BBC1, BBC2, BBC Three, BBC Four, BBC News 24, BBC Parliament, CBBC and CBeebies. These 8 channels prove to cater for everyone. BBC Three is the most popular of the sister channels, frequently receiving new material such as Lily Allen and Friends and Gavin Stacey. The channel is a lighter version of BBC1, with a more comedic element. The BBC now broadcasts internationally. A new channel, BBC America, was launched in 1998, and has carried programming from the BBC to the USA, such as Torchwood and The Graham Norton Show. BBC America is part of two international channels, the other being BBC World. A recent feature of the BBC, BBC iPlayer, has recently been introduced. It has become an on-demand online video player, with unlimited access to BBC shows. The iPlayer is proving extremely popular, with more than 3. 5 million programmes downloaded in its opening week. However, despite the BBC being a major empire, the company relies on the licence fee. It is the only channel not to rely on income through advertising. The core belief of public service television is that it is free from the pressures of commercial TV, and, as its income is guaranteed, public service TV is freer to explore. But this does not mean it can become complacent. High audience shares are still needed because, if they were to fall, the licence fee would be in serious jeopardy. For years, there has been a debate as to whether public service broadcasting should continue. Naturally, the BBC wishes for it to continue, whereas others disagree. The BBC has very little to do to secure its funding, whereas the commercial companies have to work to get their income. The opponents of public service television argue that it is simply another form of taxation. With the arrival and expansion of satellite and cable, some people have no interest in the public service channels. For the BBC, public service broadcasting means that certain pressures are put upon them, but their income is fixed. The BBC could be said to have better quality shows due to them receiving easy money, and it also means that their programmes can be longer, due to the fact that they dont have to make time for advertising. However, for Channel 5, public service television means that there are no pressures. The channel can show what they want (within reason) but their income is variable. Unsurprisingly, the commercial channels are against the licence fee, as it seems unfair. It seems as if the media are in constant debate over whether the licence fee should continue, as many people pay considerable sums for services in which they have no interest in.

Influence of the Modernist Ideal City

Influence of the Modernist Ideal City The influence of the modernist ideal city, on urban design and master planning Introduction This essay will focus on the influence of Modernist Ideal City movement. At first showing that understanding of social, political and economic background is necessary, along with contemporary technological influences. Secondly, the purpose, principles and results of the movement will be illustrated. Then using the case study-Brasilia demonstrates the influence of the modernist ideal city. Finally, a critical view of historic and future of the movement will be provided. Background At the age of Early 20th, in most of western countries, the industrial revolution was dropping towards the end. With the development of technology and the increase of the social wealth, the population of 1800 1880 1910 Pars 647,000 2,200,000 3,000,000 London 800,000 3,800,000 7,200,000 Berlin 182,000 1,840,000 3,400,000 New York 60,000 2,800,000 4,500,000 Europe dramatically raised (figure 1). The contemporary cities could not stand the pressure of the population boom. A series of problem appeared, chaos, overcrowding, low efficiency, serious pollution, high density, narrow streets and lack of sunlight all threaten peoples life quality especially for lower class people. (Greed 1996, 70) Social conflict liked a time bomb hanging on the sky of the city. As Le Corbusier saidif we cannot suit to the situation of the new trend, the cities cannot meet the requirements of modern lifestyle (Corbusier 1987, 84). At this time, after the World War 1 (WW1), the Europe returned to peace. A great rebuilding process began buildings, and whole cities needed to be rebuilt. At this time, technology was vital to speed up this usually slow process. Express train and car speeded up the travel; telephone and radio reduce the commuting time and skyscrapers increased the city density. On the other hand, the modernist principles already were put forward. Both the real situation backed up and influenced by the theory basic gave people the opportunity to rethink the city of tomorrow. Finally,urban utopias emerged as the time requires, and Le Corbusier’s modernist ideal city is one of the most crucial parts (Hall 2011, 11-18, 28). The form of the modernist ideal city aimed to improve health of citizens, reduce commuting times, create more open space and get more sunlight, this way le Corbusier wanted to solve the social conflict (Greed 1996, 101-102). In 1914, Le Corbusier stated the Dom-ino House (figure 2). It is made of reinforce concrete and it reject the traditional load bearing wall. The frame structure frees the internal space which can be divided freely. low-cost, convenient, uniformity and standardisation all those figures show why He believed the Dom-ino system can meet the people’s requirements after WW1 (Frampton 2001, 21-22). In 1922, Le Corbusier published a blueprint of a contemporary city with 3,000,000 residents. And it was the first time for Le Corbusier to describe a whole ideal city. He searched a pure mechanism order. In his eyes, humanity would lost from chaos but revive from the pure order. In order to express the order, pure forms was used by le Corbusier. All the elements of city such as houses, roads, industries, offices even human were classified by function (Corbusier 1987, 15). The whole city was planned by clear hierarchy of class; people were divided into three parts, citizens, suburban dwellers and the mixed sort people. Roughly 400,000 to 600,000 citizens who were treated as urban elites lived in the 24 60-storey skyscrapers in the city centre. In Corbusier’s opinion these skyscrapers were vertical streets, which contain shops, hotels, etc. Furthermore, they only covered about 15% area of the entire city, which dramatically increase the density. At the same time, considered the environment pollution and human needs, the rest 85% of ground should be free for green lands. The working class (about 2,000,000) was planned to live in the garden city, which was influence by the garden city movement (Corbusier 1987, 163-176). On the other hand, fast traffic played an important role in the city. He (Corbusier 1987, 191) pointed out â€Å"that the city which can achieve speed will achieves success-and this is an obvious truth.† The whole city was connected by transportation system. And planner used symmetrical grid of streets to replace traditional â€Å"corridor street†. Two great arterial highways ran north and south, and east and west intersecting at the exact centre of the city (Corbusier 1987, 163-176). In general, the whole city worked as a huge machine. In 1932, Le Corbusier showed a more daring blueprint-The Radiant City that was more authoritarian and more libertarian than the Plan Voisin. The principle of design is existenzminimum (Corbusier 1976, 6-7). Every building would be strictly designed on the human scale. Furthermore, the radiant city has no class divisions. All of the people live in high-rise apartment blocks â€Å"Unità ©s†. Each block intended for 2,700 people and included individual service and public facilities such as shops, restaurant, swimming pools and gymnasiums (Corbusier 1967, 162). In order to avoid waste of space, the size of the apartment was decided by the family’s needs not class. Buildings raised on pilotis free the ground land and would be benefit to fast traffic and green land. Symmetrical grid of highway connected the whole anti-street city (Frampton 2001, 51). Same as the Dom-ino house, the radiant city from a single room to an entire city applies low cost and mass production techniqu es. In addition, these blocks only covered about 12% land. The rest area 100% ground area plus 12% top area of buildings were made up the green city. South facing glass wall, roof terraces and big open space made the city more radiant (Corbusier 1976, 44, 163). At the following years, Four Unità © d’Habitations were built in UK including Park Hill, Sheffield, Alton West, Roehampton, Barbican, London, and South Acton Estate, London. In general, the modernist ideal city could be described an order city; a functional city; a machine city; a high-rise city; a green city; a radiant city and a fast-traffic city. Case study There is no other cities can completely show Corbusier’s ideas liked Brasilia, although he wasn’t involved in the design (Hall 2002, 230).From 1956 to 1960, in order to narrow the gap between rich and poor and strengthen the development of interior area, a new capital-Brasilia that was designed by Lucio Costa and Oscar Niemeyerhas been built. (Epstein 1973, 9) Brasilia as a totally new capital, without historical context, embodies a symbol of the modern movement (Hall 2002, 232). It means that costa got the best chance to seek to a pure order liked Corbusier. This order can be shown that the whole plan was axisymmetric and was divided different area by its function and residential area, working area and leisure area was linked by fast traffic (Evenson 1973, 146-153). In details dragonfly, bird, airplane, body and fuselage always are used to describe and plan the Brasilia. Roughly 10 kilometres monumental axis link east and west. From east to west, respectively, were gov ernmental buildings, uniform office blocks and train station. The uniformrectangle residential districtthat included shops, apartments etc. were located at both sides of the wind shape north-south axis. And the connection of the two axes was called rodoviaria that was designed as a centre of commerce, culture and entertainment. In addition, artificial lakes were surrounded north, east and south, zoo and serial small factories were near to train station (Issitt 2014). In general we can say, under the influence of modernist ideal city, Brasilia is an order, functional, green jet very motorised city. However,same as the theory of modernist ideal city, critics of Brasilia never stop from the first day of it built. With the development of city, a great deal of problems emerges. In fact, people are not willing to live in Brasilia. In 2000, the population of Brasilia was above stunning 2,000,000 citizens which was 4 times more than origin plan. Yet about 75% lived in outside of planning area, which, implement low density of population. Because of Brasilia being so motorised, and extensively large, it is almost impossible to travel the city by foot. In addition due to the rigid functional zone, human behaviour was strongly ruled (Evenson 1973, 118). Conclusion In my opinion, the modernist ideal city movement was the product of era. And the design of Brasilia was a great experiment, which successfully proved that the theory of modernist ideal city cannot totally suit to a real world. The fact proved that the modernist ideal city is good-looking but not practical. Personally, Le Corbusier was contradictory, he rationally planned the whole city but perceptually wanted to destroy the original city; he rationally ruled behaviours of human but perceptually thought that everyone has the same requirements; he rationally treated house as a machine but perceptually treated human as a machine too. Furthermore, the most controversial point is that the modernist ideal city is an autocratic city that does not leave any space to other possibilities. It is a unique answer for le Corbusier (Marshall 2009, 38). However, no one can ignore the worldwide influence of the movement especially in post-war time, we can still find the shadow of Le Corbusier in many modern cities such as London, Canberra, shanghai, etc. With time goes by, various movements of urban deign emerged. People, nowadays, reach a consensus that we need to find a balance point between economy, environment and social well-being and build a sustainable city. References Clara H. Greed, Introducing town planning (Harlow: Longman, 1996), 70. David G. Epstein, Brasilia, Plan and Reality (Berkeley: University of California Press, 1973), 9. Kenneth Frampton, Le Corbusier (London: Thames Hudson, 2001), 21-22, 51. Le Corbusier, The city of to-morrow and its planning (New York: Dover, 1987), 15, 84, 163-176, 191. Le Corbusier, The radiant city: elements of a doctrine of urbanism to be used as the basis of our machine-age civilization (New York: Orion Press, 1967), 6-7, 44, 162-163. Micah L. Issitt, â€Å"Brasà ­lia, Brazil,† Salem Press Encyclopedia, January, 2014. Norma Evenson, Two Brazilian capitals: architecture and urbanism in Rio de Janeiro and Brasà ­lia (New Haven: Yale University Press, 1973), 118, 146-153. Peter Hall, Cities of tomorrow: an intellectual history of urban planning and design in the twentieth century (Oxford: Blackwell Publishers, 2002), 230, 232. Peter Hall, Urban and regional planning (London: Routledge, 2011), 11-18, 28. Stephen Marshall, Cities, Design Evolution (Routledge, 2009), 38.

The Role of Educational Institutions in New Business Trends Essay

Jon-Arild Johannessen, a professor of Management and Innovation at Harstad University and Bjà ¸rn Olsen, a professor of Management and Organizational Behaviour at Bodà ¸ Graduate School of Business, Norway (2010) asserted â€Å"with this economic landscape, knowledge itself became a key factor of production—specifically, knowledge related to identifying and exploiting new ways to establish temporary competitive advantage† (p. 502). However, consider today’s company that conducts and performs business in a global level. Under globalization the environment also creates a higher level of competition in business. Therefore, how such a company enable itself to win in at business in the global game. A company needs accurate information for analyzing and evaluating business trends and the competitive environment in such markets for producing the right decision. Meanwhile, such a company needs talents who obtain leadership skills to play the role of decision-making. A s a result, educational institutions may need to prepare graduates to be able to use information effectively relevant to business strategy. Accordingly, these new business trends would affect a company’s strategy in human resources management, especially in the area of staffing. Because the new business strategy requires the use of these elements for achieving results, such as information, knowledge, and competence combined with technology, which focuses on the customer (customer centric) (Johannessen & Olsen, 2010). Meanwhile, the new business strategy would require certain personal talents as a leadership to use those elements to perform corporate tasks. Consider the elements of the new business trends that function as the business process, which identifies talents in using an in... ...alents to be ready for business practices. Works Cited Badke, W. (2009). How we failed the net generation. Online, 33(4), pp. 47-49. Retrieved from EBSCOhost database. doi: 2010356030 Johannessen, J., & Olsen, B. (2010). The future of value creation and innovation: Aspacts of a theory of value creation and innovation in a global knowledge economy. International Journal of Information Management, 30(6), pp. 502-511. Retrieved from Science Direct database. doi: 10.1016/j.ijinfomgt.2010.03.007 Rusell, P. (2009). Why universities need information literacy now more than ever. Feliciter, 55(3), pp. 92-94. Retrieved from EBSCOhost database. doi: 41553415 Turusheva, L. (2009). Students’ information competence and its importance for life-long education. Problem of Education in the 21st Century, 12, pp. 126-132. Retrieved from EBSCOhost database. doi: 42742862

Modern-Day Discrimination in America

Tim Manyak 10/21/12 English ! 01 DISCRIMINATION IN AMERICA Although great strides have been made in the past century for awareness and avoidance of discrimination of all types, these practices remain prevalent to some extent. There has been a change in perception such that when the term discrimination is used that it refers primarily to racial bias against minorities. Racial discrimination towards any particular group is to be condemned. The prevailing stereotype may be that racial discrimination is mostly directed toward African Americans but there is ample evidence that it is also directed toward other groups.Therefore, it is important to raise awareness of these occurrences so that all may try to avoid such practices and activities. One group of people in particular that are discriminated against is Hispanics. Bias against Hispanics is well documented and it is difficult to separate whether this discrimination is on the basis of ethnic or racial grouping. Hispanics are discriminat ed against in several ways. One example of this discrimination is Arizona’s ratification of â€Å"The  Support Our Law Enforcement and Safe Neighborhoods Act†.This is a law that requires all aliens older than fourteen be registered with the U. S. government, and be in possession of these documents at all times. The law also makes it illegal for any alien to be in Arizona without carrying these documents with them and, thus, subjects them to arrest. This law encourages racial profiling because it makes it legal for law enforcement officials to arrest any alien on suspicion of being an illegal immigrant. Another group of people that are discriminated against is Whites.In recent times, it would seem that people are selected or considered for something based more so on the fact that they are a minority. A substantial amount of racial bias is brought upon by affirmative action as well. A prime example of this would be the case Fisher vs. University of Texas. In this case, student Abigail Fisher felt she was denied admission to the University of Texas based on the fact that she was white, not on her academic performance. In 2003, the Supreme Court passed a law saying that race could play a role in the admissions process of universities, again encouraging racial profiling.Another example of racial discrimination against Whites would be the media bias in the Trayvon Martin case. Many news stations were quick to draw conclusions and pass judgment on George Zimmerman. In an attempt to make the attack seem racially motivated, some stations even played edited versions of the recorded 911 call made by Zimmerman minutes before the attack. Racial oppression of Whites occurs daily in America, and while on some occasions subtle, it continues diminish the lives of citizens all over the country.Another population of Americans that are heavily discriminated against are the Sikhs. Sikhs are a religious people, originally from South Asia, and very rich in culture an d tradition. Sikhs are often confused with Muslims, who are of a completely different religion and background. As a result of this confusion and the many conflicts between the U. S. and the Middle East, Sikhs have received a very considerable amount of racial discrimination from other people. An example of this discrimination took place in Oak Creek, Wisconsin.Wade Michael Page, a white supremacist, walked into a local Sikh temple and opened fire, killing six and injuring another four, before taking his own life with a self-inflicted gunshot wound to the head. No one is completely certain as to why Page committed this horrifying crime, but experts strongly imply that it was racially induced. Sikhs have faced the most brutal and direct type of discrimination due to the consistent conflict with the Middle East throughout the last decade.With the number of racially motivated crimes in America constantly increasing, it is also becoming increasingly more evident that there is much to be done to restore the fairness in America today. In order for true equality to occur in America, it is up to it’s citizens to overcome decades of ignorance and injustice. Racial discrimination exists against all races. Awareness of the problem will help continue the fight against discrimination. We must all do our part to be aware and prevent discrimination.

The Micmac essays

The Micmac essays The Micmac natives were one of the first inhabitants that arrived from Asia to the North American continent. They crossed Bering Strait, which was covered by the last glaciation, approximately 30,000 years ago. Upon the settlement of the continent, the Micmac finally settled in the Maritimes. Here, they established themselves as people and as the dominant tribe in the Canadian Maritimes. The Micmac were semi-nomadic since they routinely moved between summer fishing villages near the coast to inland locations for winter hunting. Their culture was established to distinguish them from the other native tribes settled nearby. Their clothing gave them a significant amount of freedom and was created, once again; to keep their tribe more characterized. Soon, came the contact with Europeans. The Micmac were probably the first Native Americans to have regular contact with the Europeans. This contact may have occurred as early as the 11th century with the Viking settlements on the coast of N orth America, or possibly with the Basque fishermen who visited the Grand Banks before Columbus voyage in 1492. Before long, the European contact became very influential upon the Micmac peoples and integration of the two began. The Micmac were the most influential tribe in the Maritimes and their contact with the Europeans almost caused their own eradication. The Micmac were the more prevailing tribe in the Canadian Maritimes, but in most ways their language was similar to the other tribes. Their language belonged to the Algonquian family of languages. It was known to be very rich and descriptive. Because the Micmac language contains some characteristics of Cree, many historians believe that the reason for this is because they moved into the Canadian Maritimes from the north possibly with the Cree. With their partial settlement they created in North America, the Micmac did very little farming because for the most part, they were too far north t...

Uintatherium Facts and Figures

Uintatherium Facts and Figures Name: Uintatherium (Greek for Uinta beast); pronounced WIN-tah-THEE-ree-umHabitat: Plains of North AmericaHistorical Period: Middle Eocene (45-40 million years ago)Size and Weight: About 13 feet long and 1-2 tonsDiet: PlantsDistinguishing Characteristics: Large size; small brain; three pairs of knobby horns on the skull About Uintatherium One of the first prehistoric megafauna mammals ever to be discovered, in late-nineteenth-century Wyoming, Uintatherium figured in the Bone Wars waged between the famous American paleontologists Edward Drinker Cope and Othniel C. Marsh. This bizarre, plant-eating beast was worth a good fight: Uintatherium was distinguished by the three, count em, three pairs of knobby horns on its head (which may only have grown on males, as a way to increase their attractiveness to females during mating season), making it look a bit like a mutated rhinoceros. (So enamored were Cope and Marsh of Uintatherium that they managed to name it half a dozen times, the now-discarded genera including Dinoceras, Ditetradon, Elachoceras, Octotomus, Tinoceras and Uintamastix.) As with other early mammals of the Eocene epoch, about 40 million years ago, Uintatherium didnt exactly excel in the intelligence department, with an unusually small brain compared to the rest of its bulky bodyno doubt an artifact of its plant-eating diet and its relative lack of natural enemies, as full-grown Uintatherium adults would have been virtually immune to predation.  How it survived for so long is a bit of a mystery, one compounded by the fact that this mysterious beast (and its fellow uintatheres) vanished completely off the face of the earth by the later Eocene epoch, leaving very few fossil remains in its wake. One theory is that Uintatherium was gradually displaced by better-adapted megafauna mammals, such as the thunder beast Brontotherium.

Essay on Internet Governance

Essay on Internet Governance Essay on Internet Governance define internet gov. why is IG important? rival visons and CONTROVERSY In an age of globalisation...Internet is rapidly growing so now more then ever there is a higher demand for information. Ig plays a huge role in ensuring that the internet is fuctional, but one question would be who should manage the essential backbone and architeture of the internet in particular the dns, particularly gtld and the allocation of the ip address this are all fundamental needs if the internet is to function effectively this is done by ICANN the ig IS comIng under increasing coceptual, political, and technological pressure from growth of the internet in other to reduce conflict the UN has decided to have meeting and conferences bringing in delegates round a table to talk and some of the rival visions which have imerged from these meetings are power the technicalites of internet governance provokes a wider concerns over political, cultural and ramifications, concerns that are reflected in the debates ov weather the internet should be governed through genuly internat ional structures with distinct legal personality under international law or weather the leagal roots should remain embeded in the fertile soil from where it was first cultivated in the domestic jurisdiction of the USA most people Everybody already agrees that governments are sovereign within their own territories but Who exactly benefits (and who is harmed) when national governments harmonize their national laws concerning the Internet if the power where to shift to the goverment so this could be controversal as many of these countries are engaged in â€Å"monitoring, filtering, censoring and criminalising free speech online.† It seems that the most reasonable hypothesis is that countries like Algeria, Saudi Arabia, Bahrain, China, United Arab Emirates, Russian Federation, Iraq, and Sudan would benefit from a â€Å"national Internet

Evaluation of factors determining the setting of wages for British Essay

Evaluation of factors determining the setting of wages for British expatriates - Essay Example Human resources can be termed as a critical concern to all managers. It is a crucial resource that exploits all the other resources to produce the desired result in the organization. Thus, the accurate placement of employees is a key element of any organization, which makes the firm to have a competitive edge. The application of the human resource function in multinational companies becomes controversial due to the need to formulate human resource guidelines and structures. The dissimilarity among the nations where branch is located complicates the process of hiring both local and expatriate employees (Baruch 2002, p. 239). This paper will discuss the factors that a human resource director should consider while setting wages for local and expatriate employees working in a multinational corporation. Evaluation of factors to be considered in setting the wages for British expatriate managers and engineers Many Multinational Companies desire to send their current employees to work in a d ifferent nation for a number of factors. First, the citizens in the new nation may not have the knowledge and expertise required in the job. In addition, the expatriate, being a present employee of the organization, has vast skills of the company for organizing all the company’s businesses in the new branch with the mother company (Thite 2009, p. 269). Thirdly, it helps offer the supervisors and senior management with the image needed to be a key decision maker in this global economy. As a human resource director, determining the wages to be paid to expatriates is not an easy task as it incorporates many factors to be considered (Baruch (2002, p. 240). As Caligiuri (2007, p. 294) notes, the calculation of the wages of any expatriate need a careful thought of many factors before one arrives at a wage structure that incorporates all factors. As the human resource of this British Multinational, I will distinguish between the internal and external influences of these wage determi nation strategies. The internal determinants include the rank of employee in the organization, the stage of the family development and the labour category of the employee. Regarding the first factor, I will develop expatriates wages with regard to their ranks in the organization. For instance, I would set different wages for senior managers, middle-level managers and supervisors. Secondly, I would develop a good strategy to categorise wages based on the marital status of the expatriate. I would also consider the nationality of the employee in developing different remuneration structures. The background of the expatriate will also be a significant factor in setting the wages; it would help me come up with the appropriate wage structures. I would highly insist that the young and new expatriates be remunerated like employees of the host country. The highly skilled and experienced expatriates can be remunerated with add-ons, adjustments and incentives, as well as bonuses to their wages. The characteristics of the work assigned can also be the foundation for the wage setting. On this regard, those given complex tasks should earn higher wages than those whose duties are not complex (Friedman 2009, p. 252). The social factors are also remarkable in influencing the wages to be paid to expatriates; these include the society and present discussion structures, for instance, state or industry-broad, local or company. The latter can often tremendously affect the degree of pay diversity and distinct kinds of remuneration and appraisal are satisfactory. Regarding expatriate remuneration, the origin of the company is not likely to have an impact on the wage calculation (Van Der Heijden, 2009 p. 831). Globalization makes

Stereotyping around us Essay Example | Topics and Well Written Essays - 250 words

Stereotyping around us - Essay Example Thus, stereotyping is a dangerous thing, as it makes us judge about all the members of certain group (race, nationality, profession) basing on the information about several representatives of that group. However, it is claimed that stereotypes exist in order to make our lives better and more comfortable. We simply do not have time to receive all the information about certain phenomena, analyzing it ourselves and making judgments. In order to save time society has invented stereotypes which allow passing concentrated information from one person to another. For example, it works with nationalities in a simple way, due to stereotypes we know that all Canadians are polite, Brazilians like to have fun, German are serious and punctual. But not all the stereotypes are positive, unfortunately, and some may hurt dignity of representatives of certain nation (Rogier & Yzerbut, 1999). Stereotypes start acting before mind starts working. Stereotypes leave imprints on our perceptions before this perceptions get to the analytical part of the brain. If a person has solid experience and is not prone to trust all the new information he will critically asses stereotypes and somehow compare it with existing knowledge. But in most cases people think that stereotypes are trustworthy and accept this information as reasonable. This can lead to building further stereotypes and seeing world in a distorted way in general. It is absolutely superficial to judge all 1 billion of Chinese as academically gifted or viewing all the Kuwaiti as showing off, isn`t it? Therefore, stereotypes must be thought over, analyzed critically and only then taken into

Cabaret Film (1972) Film Essay Example | Topics and Well Written Essays - 1000 words

Cabaret Film (1972) Film - Essay Example Let us now look into film by segmenting it, so as to understand the film better. The film begins with a cabaret song performed by Joel Grey and other cast that actually welcomes the audience. Here Bob Fosse blends the introduction of Michael York, the scene takes a transition from the cabaret to the Berlin railway station and this transition happens abruptly with no effects of fade or wipe. The first scene completely focuses on the advent of an English man who enters Berlin with a hope to find a career as an English tutor. Soon after the completion of the first scene, there is actually a continuity of the English man finding himself a place to live in. Here Bob Fosse brings in the character around which the story actually revolves, Sally Bowles (Liza Minnelli). The English man meets the singer Sally Bowles and finds accommodation in her place. In this particular scene the director introduces Sally Bowles as atypical woman with a strong desire to become an actress. This also gives us an impression about the girl who has a quite different attitude where she convinces the English man about the rent and persuades him to stay. The following scene shows Sally Bowles performing at the cabaret and this indeed is a perfect continuation of the previous scene letting the audience know about Sally and her profession. In this performance of Sally Bowles one has to definitely appreciate the work done by John Kander where his tunes leave the audience foot tapping. The third scene begins with a fade and this shows Sally Bowles talking over the phone to the English man Brian Roberts and here comes in the character of a Jewish man, who Sally introduces to Brian and suggests him taking English lessons from Brian. In the following scenes Sally discloses her strong desire to become an actress to Brian and in the same scene Sally screams under a railway bridge and asks Brian to do the same. This scene particularly tells us about the typical behavior of Sally. The following scenes al so have a good sense of continuity where Sally seduces Brian and Brian refuses romancing her. At the end of the scene doubts entail us about the sexuality of Brian for he has a different outlook for women. All the scenes so far have a cause to happen and their effect felt in the progressive sequences. The upcoming scenes find us in little sense of ambiguity of as to why the parallel story of the Jewish man and his love interest, Natalia happen to take place in this track of the movie revolving around the cabaret singer Sally. But little would we know at the beginning, of why this parallel track runs and at the end of the film this would find a meaningful integration with the main track of the movie. The scene, in which the Jewish woman, Natalia seeking to learn English from Brian pronounces â€Å"phlegm† amusingly, is certainly a hilarious scene with Sally’s sarcastic comments. Though some scenes merely appear as fillers their sense of appearance are found at the end. The Jewish man trying to please his love interest is one among them. The romance between Sally and Brian finds great sense as it is placed in the right time and the director’s art in making the scene a non deliberate one is impeccable. A song (â€Å"may be this time†) placed at this point is a mere justification of the emotions of a cabaret singer. The scene in which Sally speaks to the Natalia about physical relationships actually makes little sense as this has got

Airport Planning and Development Essay Example | Topics and Well Written Essays - 1000 words

Airport Planning and Development - Essay Example Factors such as job creation and increasing revenue to the government inform the decision to expand Heathrow airport (Holland-Kaye, 2014). The expansion of Gatwick airport, for instance, would raise 90 billion pounds of economic benefit at an afforded environmental cost because; it has never breached UK air quality guidelines since it is located in the rural, which is sparsely populated. However, the number of people affected by noise at Heathrow airport is high because it is located in a city that is densely populated and, therefore, hindering its expansion. London Heathrow airport has programs to enhance development that has small or no impact on the environment. Several factors influence the balance between the environment and the expansion of the airport in terms of its facilities and the revenue base. The pros of this issue entail factors that favor the development of an airport. For instance, to maintain the growth of tourism industry, there is need to include an additional runway, which will accommodate the high influx of tourists both domestic and foreign. Expansion of airport capacity promotes the business of a given country. A country can competitively conduct its businesses locally and internationally since there is adequate space for exports and imports. Travel growth is predicted to rise globally. Airport capacity expansion aims at meeting the rising demand for aviation services. Lack of employment is another favorable factor facilitating the expansion of an airport in terms its facilities. Expansion of the airport would create more jobs for pilots, airhostess among others. Both the public and the airport company will benefit, for instance, the public will get salary through employment while the airport company gain increased revenues through earnings. Heathrow employs over 110, 000 people including hotels

Geomorphology Lab Report Example | Topics and Well Written Essays - 500 words - 1

Geomorphology - Lab Report Example (5 pts) The critical angle for determining whether the boulder would move, or not is 45.840 degrees. At this point, the boulder would assume a stationery motion. The value is arrived by observing the point of intersection between the curves of shear and normal stress. 4. A local business informs you they have a 1 m-thick rock slab with a density of 1000 kg m-3 lying in their backyard that slopes at 25 degrees. Given normal weather conditions and unsaturated soils, will this rock slide and potentially destroy their business? Justify your answer in terms of angle, Driving and Resisting forces. (5 pts) At 25 degrees, the sheer force on the rock will be 984.807753 while the normal stress will be 173.6481777 (in the opposite direction). This means that the forces propelling the rock slab downwards are greater than the resisting forces. Assuming that the weather conditions remain at normal levels it is highly likely that the rock in question will inflict a considerable damage to the surrounding property. Lemke, Karen A. â€Å"Slope Stability & Mass Wasting.† University of Wisconsin-Stevens Point, December 1, 2013. Web. January 26, 2015 < http://www4.uwsp.edu/geo/faculty/

Meterology Essay Example | Topics and Well Written Essays - 1500 words

Meterology - Essay Example produced by a tornado of 1953 in Flint, Michigan in which 115 people were died; however, death toll remained less than a tornado of 1947 in Woodland, Okalahoma, when 181 people were killed. A well advanced tornado warning was issued by the local meteorological office as well as special updated were released by National Weather Service. A great coordination between meteorological and administrative agencies enabled the general public in advance to take necessary safety measures and thus saved many lives. However, despite of taking all the measures, tornado was strengthened enough that it not only produced tremendous loss of infrastructure but also caused 162 human fatalities and moderate to severe injuries to more than 1000 people (Reuters, 14 Sep, 2011). This paper explains several aspects of Joplin Tornado which include the synopsis of the incident with the help of real-time dealing with of the event, loss of human life and damage to businesses and properties, and some statistics as well. At the end, few points are suggested for forecasters to improve their forecast related to any such occurrence in future. A tornado is defined as â€Å"a rotating column of air ranging in width from a few yards to more than a mile and whirling at destructively high speeds, usually accompanied by a funnel-shaped downward extension of a cumulonimbus cloud† (http://www.the freedictionary.com). Tornadoes appear in a number of sizes and shapes; however they are often in the style of an observable condensation funnel, as their thin end meets the ground and are oftentimes surrounded by clouds containing waste and dust particles. The majority of tornadoes possess violent winds having speed not less than 110 miles per hour, however, a lot of severe tornadoes can gain the wind velocities greater than 300 miles per hour with an extension of width well over two miles around, and remain to the earth for a great deal of about more than 100 miles in length (Edwards, 2006). The strength of a

Airport Planning and Development Essay Example | Topics and Well Written Essays - 1000 words

Airport Planning and Development - Essay Example Factors such as job creation and increasing revenue to the government inform the decision to expand Heathrow airport (Holland-Kaye, 2014). The expansion of Gatwick airport, for instance, would raise 90 billion pounds of economic benefit at an afforded environmental cost because; it has never breached UK air quality guidelines since it is located in the rural, which is sparsely populated. However, the number of people affected by noise at Heathrow airport is high because it is located in a city that is densely populated and, therefore, hindering its expansion. London Heathrow airport has programs to enhance development that has small or no impact on the environment. Several factors influence the balance between the environment and the expansion of the airport in terms of its facilities and the revenue base. The pros of this issue entail factors that favor the development of an airport. For instance, to maintain the growth of tourism industry, there is need to include an additional runway, which will accommodate the high influx of tourists both domestic and foreign. Expansion of airport capacity promotes the business of a given country. A country can competitively conduct its businesses locally and internationally since there is adequate space for exports and imports. Travel growth is predicted to rise globally. Airport capacity expansion aims at meeting the rising demand for aviation services. Lack of employment is another favorable factor facilitating the expansion of an airport in terms its facilities. Expansion of the airport would create more jobs for pilots, airhostess among others. Both the public and the airport company will benefit, for instance, the public will get salary through employment while the airport company gain increased revenues through earnings. Heathrow employs over 110, 000 people including hotels

Meterology Essay Example | Topics and Well Written Essays - 1500 words

Meterology - Essay Example produced by a tornado of 1953 in Flint, Michigan in which 115 people were died; however, death toll remained less than a tornado of 1947 in Woodland, Okalahoma, when 181 people were killed. A well advanced tornado warning was issued by the local meteorological office as well as special updated were released by National Weather Service. A great coordination between meteorological and administrative agencies enabled the general public in advance to take necessary safety measures and thus saved many lives. However, despite of taking all the measures, tornado was strengthened enough that it not only produced tremendous loss of infrastructure but also caused 162 human fatalities and moderate to severe injuries to more than 1000 people (Reuters, 14 Sep, 2011). This paper explains several aspects of Joplin Tornado which include the synopsis of the incident with the help of real-time dealing with of the event, loss of human life and damage to businesses and properties, and some statistics as well. At the end, few points are suggested for forecasters to improve their forecast related to any such occurrence in future. A tornado is defined as â€Å"a rotating column of air ranging in width from a few yards to more than a mile and whirling at destructively high speeds, usually accompanied by a funnel-shaped downward extension of a cumulonimbus cloud† (http://www.the freedictionary.com). Tornadoes appear in a number of sizes and shapes; however they are often in the style of an observable condensation funnel, as their thin end meets the ground and are oftentimes surrounded by clouds containing waste and dust particles. The majority of tornadoes possess violent winds having speed not less than 110 miles per hour, however, a lot of severe tornadoes can gain the wind velocities greater than 300 miles per hour with an extension of width well over two miles around, and remain to the earth for a great deal of about more than 100 miles in length (Edwards, 2006). The strength of a

Shanghai University of Finance and Economics Essay Example for Free

Shanghai University of Finance and Economics Essay 1. Introduction Britvic Soft Drinks has a long and rich history. At first this company was then little more than a home business run from a chemists shop. Soon the company was producing all kinds of originally concocted soft drinks. It was only in 1949 that the Britvic brand was formally launched into the marketplace. Following the Second World War, Britvic went from strength to strength. In 1971, the British Vitamin Product Company formally changed its name to Britvic. Now, Britvic has two branded soft drink business which  supplies wide range of products. But Britvic has taken a hit, they improve position. Through marketing campaigns and drench brains campaign, including TV adverts and establish. It gives brand a great support and fit with the personality of the brand. Britvic increases market share and grow consumer awareness of its brands. Via fast moving and use different campaigns in various market. But Britvic also have some negative, for example the main consumer groups are young people. The old man Pay more attention to health. So Britvic need in keep original strength, for more consumer groups make action. Britvic places strong emphasis on brands and creating brand loyalty. They plan to launch a Tango, designed to attract older consumers. To expand consumption groups and have more benefits. 2.0 Key characteristics of the marketing concept 2.1 Marketing â€Å"Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term Marketing may replace Advertising it is the overall strategy and function of promoting a product or service to the customer. † (Source: http://en.wikipedia.org/wiki/Marketing) Other marketing definitions are mentioned in the book and PPT is: â€Å"Selling goods that do not come back to customers who do at a profit which satisfied shareholders using means which satisfy other stakeholders.† (Source: SQA, 2006) â€Å"Marketing is process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.†(PPT) From those three definitions I think marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Marketing is delivered to the client satisfaction profit through the conversion. 2.2 Three key characteristics of the market concept The company should identify and define customer needs and wants as well as their expectations. All goods and services produced by the firm must satisfy the customer needs. Then they will keep returning as a frequent caller and purchase more goods. All departments, functions and sections of the business  must work together to meet the main objectives of the organization. You should let your employee satisfaction of their salary, and provide good working conditions, so that they will continue to work hard. Must follow government’s laws and pay taxes to create honesty. Marketing concept assumes that profit can only be achieved when customers are satisfied. The customers are entitled to a reasonable product for a reasonable price, while the firm is also entitled to a reasonable profit for a reasonable product. And company must be enough profit made to keep the business in operation. To ensure these characters, a successful company can be formed. 3.0 Britvic’s micro and macro environment A collection of companies that carry out similar tasks or provide similar benefits is called an industry. These organizations exist within an environment, which exerts an influence on the operations of the industry and the individual organizations within it. 3.1 Micro and Macro environment â€Å"The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and publics.† â€Å"The macro environment refers to all forces that are part of the larger society and affect the microenvironment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture.† 3.2 PEST Analysis The PEST include political, economic, sociocultural, technological. Political factors are government meddling in the economy. If policy having changes, the market must make the corresponding change. Economic factors include economic growth, interest rates, exchange rates and the inflation rate. Economic factors can influence the enterprise operation. For example, exchange rates can influence of import and export goods. Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. This  factor can tell enterprise how to operate. To find a most conforms to the social needs of the operation. Technological factors include technological aspects such as RD activity, automation, technology incentives and the rate of technological change. The technological factors can change cost of production, how a business will run. 3.3 These environment relate with Britvic There have new rules on television advertising of food and drink to children aged fewer than 16 has led to the use of non-television campaigns. So young consumers become reduces, Britvic’s advertising strategy failures. In 2008, soft drinks sales decline due to the economic downturn. At that time consumers seek value for money. So soft drink was proved to be elastic demand. It cannot avoid the pressures of the economic crisis. Britvic can sell cold drinks in summer and in winter sell hot drinks. It is a new opportunity to make the drink market development. Package technology is a significant development in Britvic. Use bottled instead of glass bottle, it can make transportation more convenient. And nowadays the packages of soft drink are more and more advanced. At the same time it can meet customer demand and reduce the cost. 4.0 Important of market research and important gathered 4.1 What is marketing research? â€Å"Market research consists of testing the market to determine the acceptance of a particular product or service, especially amongst different demographics. It is used to establish which portion of the population will or does purchase a product, based on age, gender, location, income level and many other variables. Market research allows companies to learn more about past, current and potential customers, including their specific likes and dislikes.† 4.2 The importance of information Companies need information about their customer needs, marketing environment and competition. Companies can follow their information to sure how their business will run. Marketing managers do not need more information, they need better information. 4.3 Types of market research The types of market research is defining the problem and research objectives; developing the research plan for collecting information; implementing the research plan collecting and analyzing the data; interpreting and reporting the finding. Market research includes exploratory research, descriptive research and causal/predictive research. There are two main sources of marketing research data: Secondary research and Primary research. Secondary, or ‘desk’ research uses existing information, collected originally for some other purpose and now being used a second time. â€Å"When research is conducted to unearth original data, it is called primary research. To do this, an original research plan must be devised which will encompass, data collection, data input and then the production and analysis of the subsequent results. Due to the sometimes lengthy duration of this research it can often be expensive to conduct. However, because the research is original, the results gather ed will be more relevant to the needs of the client.† 4.4 Type of information The gathering information includes Secondary information and Primary information. â€Å"Primary information is information that has been obtained first hand, or is original. Primary information is the exact opposite of secondary information. Primary; original, first hand, principle, first priority information; knowledge there are many forms of primary information, these include; surveys (that you have conducted), interviews, human resources and so forth.† Primary information is the original materials which have not been filtered through interpretation, it is someone want to gain some information then he through statistical get conclusion. It is even no evaluation by a second party. â€Å"It is information compiled/generated/created by computer. Secondary information can be deleted and regenerated at any time. Secondary Information is information that is derived from other information.† Secondary information may be after a second use. So it is may no use value 4.5 The research in Britvic Britvic can research its customers. To found the main consumer groups. Britvic can make a questionnaire issue to each human that purchase their products to make the product meet the customers’ need. Then they can find the main consumer groups with Britvic is teen-agers. And then Britvic plan to launch a Tango variant called Tango Clear with no added sugar, designed to attract older consumers. The move can make to improve its current market conditions and have a group of constant consumers. The company also can take some new projects to better meet the needs of customers. The primary research strengths are dealing with problems very accurate, the weakness is time consuming, Britvic can get the original information, but it will take much time and the cost is expensive. However the result of research is more in line with customer demand. Secondary research strengths are fast and easy to get, weaknesses are collected for other, Britvic can easily get a rough answer, but it is easy to get. I suggest the Britvic need a market research before developing Tango Clear in order to figure out the right marketing mix and the wants of customers. With the research, they can avoid the market failure and unnecessary loss. 5.0 Marketing research information collection technique Britvic invention a new product called Tango Clear. This product with no added sugar, designed to attract older consumers. Before this product develops Britvic can have a survey such as questionnaire. This action is Britvic go through survey on consumers tastes preference determined. From the survey, company know what flavor is older customers prefer. So they can development this new product with this survey’s information. Tango has two star flavor products. The two products have an excellent sale. This product is the first time that keep the older customer change their opinion from a product specialized aim at children. Therefore, there will take more customers to buy this product. Then a high brand loyalty has been established. Primary research include: qualitative research and quantitative research. Qualitative research tends to know the opinion and view of people. And the quantitative research tends to find the statistical information. If Britvic used In-depth interviews, they can gain the information clearly and particular. But this way is so expensive and waste too much time. So we do  not recommend Britvic using this method. If Britvic used postal surveys, it is very convenience to the company. But it must need much time to receive reply. Britvic can use a qualitative research techniques that focus group. Britvic need to promote the new product for older customer. So they can only take a survey from older customer. 6.0 Market segmentation and targeting 6.1 market segmentation â€Å"Market segmentation is a marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another.†   Levels of market segmentation can divide markets into smaller segments. It can be reached more efficiently and effectively with products and services that match their unique needs. Market segmentation represents an effort to increase a companys targeting precision. It include: Mass marketing, it means same product to all consumers; Segment marketing that difference products to one or more segments; Niche marketing that different products to subgroups with in segments; Micromarketing, it means products to suit the tastes of individuals and locations. And the Micromarketing included Local marketing- tailoring brand s/ promotions to local customer group; Individual marketing- Tailoring products and programs to the needs of individual customers. Standards of segmentation: Company can accord age, life, style, etc. to segmentation the market. For example Red Devin, it is a sport energy drinks, It mainly provide physical strength consumption huge young people drinking. So Red Devin’s market has according to age and life. Behavioral segmentation: It is based on variable such as customers usage rate, benefits sought, company brand loyalty, user status, occasions and readiness to buy etc. 6.2 market targeting Target market is defined as being a set of buyers who share common needs or characteristics that the company decides to serve. The selection of potential customers to whom a business wishes to sell products and services is targeting. Successful marketing find a target audiences. Every business set a target after their market research. The targeting involves segmentation the market choosing which segment of the market is appropriate and determining the product that will be offered in each segment. 6.3 The process of marketing segmentation and targeting The process of marketing segmentation The first step in the segmentation process is to establish the market and targeted consumers. The second step is often termed as market mapping and involves structuring the entire marketing procedures based upon the need of the said market. The third step is entirely dependent upon the consumers as the demand by consumers and their suggestions are largely viewed, surveyed, taken into consideration and in many cases implemented. In this step, the actual segment begins to take shape as like-minded consumers having same demands are placed together and are analyzed as a group. Launching of a parallel or a totally new product is viewed in this situation. The last step is catering to the needs of existing consumers and finding new markets. 6.4 benefits of market segmentation and targeting 1) Lower marketing expenses by targeting certain segment. Good for small budget companies; 2) Increase production and marketing efficiency and effectiveness; 3) Increased effectiveness in marketing campaign designed to attract that segment. 4) Improve profitability and enhance market share;  5) Tailoring product offering to a certain market segment improves customer satisfaction. Britvic following all kinds of market segmentation and they are applying market segmentation for targeting. As a result they are getting more and more benefits. They recognize that the Great Depression in UK lead to poorest customers needed an affordable source of Vitamin C and they have made a small glass bottle of juice and the idea was successful from the Geo-Demographic Segmentation. 7.0 Marketing mix in relation to Britvic 7.1 marketing mix The marketing mix is a business tool used in marketing. The marketing mix is often crucial when determining a product or brands offering, and is often  synonymous with the four Ps: price, product, promotion, and place. Product Line: A group of products have similar function, group of customers, distribution channel and price ranges. For example, Britvic have creation different kinds of drink. Product Depth: The more products in a product line are means product line is longer. For example, in one product line of Britvic have many kind of soft drink include lemonades, mineral waters, tonics. Product Length: All production the variety of goods. For example, Britvic have two main products that soft drink and Stills. Product Width: A company the number of the product line. In Britvic have two product lines. The brand of Britvic: Britvic has a constant flow of new product development. Follow different group of customers change their product. It can increase brand loyalty. The factors aff ect the successful launch of the new product in to the market. For example, the product is launched at the wrong time. If Britvic launch a new soft drink at winter, that a wrong time. Because winter is so cold, very few people to buy soft drinks. Therefore this product cannot be successful. 7.2 distribution channel Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The traditional distribution model is Manufacturing, Wholesaler, and Retailer. Intermediaries can save time, minimizing compliance costs, and free you up to focus on whats important building your business. The Britvic’s products present to supermarket, cinemas, Hotel, restaurant and Bar. Britvic supplies a wide range of products to approximately 200,000 outlets across the country. It is extensive sales channels. But it may be a little waste. It can decrease their distribution channel, take them dont be so dense. In a public that population is concentrated; the intermediaries can lay up some vending machines. Price is the main of marketing mix. Because it is must be right price. It is must be high enough to cover costs and make a good profit however at the same time be low price to catch the eye of customers. Pricing strategy which company’s use such as price skimming, price penetration, and competitive.  Price skimming involves setting a high price before other competitors come into the market. This is often used of a new product which is not facing little competition. Price penetration is the pricing method of setting a relatively low initial entry price, usually lower than the intended established price to attract new customers. Influence the pricing strategy’s factors. Competitive: If there is strong competition in a market then the price of product will be same for different products. Products may be good or bad. â€Å"Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.†   Advertising was usually including the type of newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Even if print and cinema are very attract consumers, but those ways is so expensive.TV is a good method, because everybody can see TV at home. Most of products have life cycle. For example, in summer advertisement with soft drink can be decrease. Because summer is so hot, most of people want to drink Cool coke to relieving summer-heat. Even if no advertisement customers don’t forget this product. But government doesn’t allow large-scale advertising. So the company can change their policy, they can Show the exhibits in the magazine covers. And according radio in troduces their products. â€Å"Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.† 8.0 Marketing mix from perspective of service Tangible goods have many accompanying services. For example delivery precision, speed, after services, health concerns, customers services hotline, etc. Those accompanying services all can help company have improving goodwill, improving customer satisfaction and brand loyalty. Process is a procedure. It is a mechanism of activities which is involved in the delivery of a service. It means that how a business provides a good service to the customers and to get success. For example, Britvic juices were sold in small glass bottles which ensured easy transportation. This process can make customer feel convenience. This is good service for Britvic. People who serve the customers are the main in a service. People are considering the most important element in any kinds of service so the rule of staff is very important to influences a customer’s perception of the quality of service. Front side who are dealings with customers they must be highly trained and with good knowledge about their product. The company must train staff communication skills. For example: Ralph Chapman. He is owner of the British. Physical Environment Physical environment is very important for any kinds of business. It is an extended marketing strategy which is used to satisfy the customers by the best advertisement, with either tangible products or service. The marketing strategy should include effectively communicating their satisfaction to potential customers because of the intangibility of service. From physical environment the customers want comfort. For example, if manufacturing environment is very well. It is used to satisfy the customers by the best advertisement. On the other hand it will be not only comfortable for the customers but also for staffs. Britvic also can attempts to develop the online marketing. Online marketing is one of the population ways with shopping today. 9.0 Recommendations Britvic is distributing its products to a wide range of areas such as supermarkets, local shops, restaurant, pubs, hotels, and cinemas. If they wanted to, they can distribute their products for a more broad range. They could distribute to wholesalers and give them exclusive offers which are not available elsewhere. They also can door to door promotion for their product. Britvic is a very successful brand and company, so they could use any kinds  of promotional method. For example they have been used Wimbledon and Pantomimes which gives the brand a lot of publicity. However, it can not only make the advertisement through TV, it also can release it on the magazine, paper and subway advertising. Thus more people will know this brand. The sponsor can launch a lot of marketing activities, let more consumer understand this brand Britvic has a long and rich history, so its’ image in peoples hearts are very clear. Its’ price must be in a scope of public satisfaction. But it a lso can have a low-cost product. This action can take people use a low price to enjoy an old brand of products. So this method must be increased the products sales. 10.0 Summary and conclusion The problem of Britvic is poor summer weather has impact the sales. And the health awareness has driven demand, it also impact the sales of soft drink. Britvic can according to the seasonal introduce the corresponding new products. For example, in cold winter they can develop a hot drink. Britvic should sure their marketing objective. It is aim at the vast numbers of young meanwhile attracted older customers. Britvic can accord older costumers’ flavor to develop some new products. 11.0 Reference The websites visited included: http://en.wikipedia.org/wiki/Marketing http://en.wikipedia.org/wiki/Market_environment http://en.wikipedia.org/wiki/Market_environment http://www.wisegeek.com/what-is-market-research.htm http://www.marketresearchworld.net/index.php?option=com_contenttask=viewid=802 http://wiki.answers.com/Q/What_is_primary_information http://c2.com/cgi/wiki?SecondaryInformation http://www.investopedia.com/terms/m/marketsegmentation.asp#ixzz2Cx7YQZWq http://www.buzzle.com/articles/market-segmentation-process.html http://en.wikipedia.org/wiki/Advertising http://en.wikipedia.org/wiki/Direct_marketing

The Social Media In Our Life Media Essay

The Social Media In Our Life Media Essay Many people have used social media at least once in their lives. According to Peggy Orenstein, most people agree that social-networking sites have allowed users to connect with people in ways they never could before (p. 40). Thanks to social networking sites, we can share anything with many contacts in just a matter of seconds. We can do this whenever we want to and from anywhere we are (technology permitting). Sites like Facebook and Twitter have become more and more a part of our life, both directly and indirectly. They are used by various people for myriad reasons and in different ways. Some of this reasons and ways have generated much criticism. But they keep being used more and more. Social networking sites are not perfect; however, they have shown their strength and their ability to withstand time. Many writers look at social networking sites with a critical eye. In her essay, Faceless on Facebook, Kate Beals says: The personal area on Facebook is less about the real you and more about what you want people to think about you (p. 49). She points out how social networking users might be constructing their online image, by critically assessing every information or post they put online, instead of sincerely showing themselves and not worrying about the image it would give of them. Beals herself epitomizes this, for she is constantly worried about how people would look at her, through her personal page. Another critique is that social media encourage users to keep posting every thought or acts online. This encourages quantity over quality as Christine Rosen says in her essay, Virtual Friendship and the New Narcissism (p. 59). And I also agree with her thought: True friendship can only flourish within the boundaries of privacy because it depends on mutual revelations that are conceal ed from the rest of the world therefore the idea of public friendship is an oxymoron (p. 56). Social networking sites can help by creating a virtual contact between people, but we need much more than that if we want to create a true friendship. Even though both of these writers have a point, they are missing the true strength of social networking sites like Facebook and Twitter. Practicality is the most appealing positive aspect of social media. Not so many years ago, if we wanted to share the adventure we had during a wonderful trip to Europe, we would have needed to meet a friend in person, catch them up on the phone or send them an e-mail and wait for an eventual response. If we wanted to show a specific picture of the Coliseum, we would have first needed to print it, put it into a photo album and wait for them to visit us. Today, we would post every picture right after we take it with our phone. We would share our adventures right after we experience them. This way all our friends or followers (as they are called on Twitter) would be able to enjoy our antics instantly. But is practicality the only strength of social media? Facebooks website says there were 955 million monthly active users at the end of June 2012 (facebook.com). That number equals a seventh of the worlds population. There has to be more to social networking sites than simple practicality. In his essay, You Gotta Have (150) Friends, Robin Dunbar says: Emotional closeness declines by around 15 percent a year in the absence of face-to-face contact (p. 46). Whether or not accurate, this statement has been true for me. When I moved from Albania to Italy, I had to say goodbye to many good friends. This happened in 2001, and back then, the only way of communicating for us was phone calls. Since those calls were not so cheap, my friends and I rarely made them. By the end of the year we were feeling both, physical and emotional distance. Lately, I had another life-changing moment. Just a month ago I said goodbye to Italy (and all my friends there) and came to the United States. After this se paration, I had much more reliable and costless ways to communicate with my friends. This way we can keep our emotional bond alive no matter how far we are from each other. I am confident that we will not end up like my Albanian friends and me. This is, by a fair amount, because of social media. In the same way social networking sites are used to keep up with friends, they can also be used to keep up with the world. Many communication media use websites such as Facebook to keep people informed on virtually everything. Many celebrities, journalists and even political figures have a public page on Facebook, or they tweet regularly. President Obama, trying to attract younger voters, used social networking websites extensively during his 2008 presidential campaign. One of the defining moments for social networking sites, especially Twitter, was their usage during the revolutionary uprisings in different Arab countries in late 2010, also known as Arab Spring. During that period, I noticed the amount of input that news media took from social networking sites. I do not know if social media were a catalyst for the uprisings or simply tools used during these events, but they undeniably played a role. Besides sharing information about ourselves and the world around us, social networking sites can be a powerful marketing tool. A positive post on a certain product, made by a close friend, is much more powerful than a commercial. When I need to decide on what to buy, or I need to know how good specific restaurants are, I always rely on what my friends think about it. A perfect example for this is Foursquare. Foursquare is an application for mobile phones. It gives you the opportunity to check in into specific places, and leave comments about your experience while visiting those places. All these check-ins and comments are shared instantly with your friends. The better the rating a particular place has, the higher the possibility I will go there. No matter how we look at them, social networking sites have built a strong position in our society during these last years. They have given us some powerful communication tools. Whether or not we choose to be a part of social media, there will always be somebody that will use them according to their needs.

Heart Attacks Essay -- Health Medical Research Papers

Heart Attacks Heart attacks are the leading cause of death in the United States. Everyday approximately 1,500 people die from heart attacks. Thousands more suffer crippling effects of some form, and remain disabled for the rest of their lives. A simple definition of a heart attack is a sudden failure of the heart resulting from an occlusion or obstruction of a coronary artery. Basically, this means the heart is no longer receiving the blood supply it needs to function properly. A person having a heart attack experiences severe pain in the chest extending to the left shoulder and arm. Heart attacks occur for a variety of reasons. Diet, genetics, obesity, and lack of exercise are all contributors to heart attacks. Smoking and stress are the most widespread causes however, affecting 2.5 million people every year. Therefore, smoking and stress are two major causes of heart attacks. Smoking causes heart attacks. The tobacco in cigarettes and cigars contain a chemical called nicotine. When inhaled into the lungs, nicotine causes the release of hormones in the body. These hormones raise the blood pressure. Consequently, a person's heart rate increases 15 to 25 beats per minute. Nicotine also causes the blood vessels to contract. People who smoke have a harder time keeping their hands and feet warm because their blood does not circulate as well as it does in non-smokers. When the heart rate increases and the blood vessels remain constricted for an extended p...

Mafia Essay -- essays research papers fc

The Mafia way of life may seem like a romantic updated version of the western movie played out on the streets of the big cities where the good guys and the wise guys who share the same instincts and values do battle before an enthralled public but it is actually very different. The Mafia is really just a group of uneducated thugs making money by victimizing the public. Initially, the Mafia was setup as a prominent supplier of bootlegged liquor, but it has spread into many different areas of crime. During this research paper I will discuss three aspects of the Mafia which are crime, structure and decline in leadership. The Mob siphons off public funds, rigs contracts, corrupts unions which many hard working people with legitimate jobs are a part of, smuggles drugs, and runs illegal gambling rings. These are some of the ways the Mob negatively affects our community and harms innocent citizens. Any illegal activity that brings in big money the Mafia is part of. Union corruption has been the primary focus of many federal investigations and by the end of the 1980’s, four unions, the Teamsters, Longshoremen, Laborers, and Hotel and Restaurant Employees union, had all been identified as mob dominated. Not only does the mob find money makers in the United States, they finds ways to bring money to them from other countries. Alien smuggling generates more than $3 billion a year for the mob. Mobsters will kill without remorse and threaten anyone who won’t go along with what they are doing. To keep free from the arm of the law "corrupters nullify the law-enforcement and political processes primarily by outright bribery and other rationally designed forms of ‘influence’ such as contributions to political campaigns and promises to deliver votes in a particular area." One might think that corruption and bribery is not a problem, but one noted political analyst suggests that "the underworld" contributes 15 percent of the 3 costs of local and state political campaigns which causes one to think that the mob may have a strong hold on many powerful politicians. Mafia involvement with legitimate business’s affects the public in many ways. Respectable bankers have become unwitting allies to the Mafia and most of the securities stolen in the United States during the last two decades are lying safely in the vaults of respectable banks, hypothecated for legi... ...ol. 5. Boca Raton: SIRS, 1997. Art. 29. McGarvey, Robert. "Global Organized Crime." American Legion Feb. 1996: 16. Crime. Ed. Trudy Collins. Vol. 5. Boca Raton: SIRS, 1997. Art. 64. McKillop, Peter. "The Last Godfathers?" Newsweek 6 Feb 1989: 25. Mueller, Tom. "Cosa Nostra." The New Republic 15 Apr. 1996: 17-18. Norland, Rob. "The ‘Velcro Don’: Wiseguys finish last." Newsweek 13 Apr. 1992: 34-35. Pistone, Joseph D., and Richard Woodley. "Undercover with the Mafia: ‘Respect’ Was the Watchword." Palm Beach Post 10 Apr. 1988: 1E. Crime. Ed. Trudy Collins. Vol. 4. Boca Raton: SIRS, 1993. Art. 8. Reid, Ed. The Grim Reapers. Chicago: Henry Regnery Company, 1969. Reuter, Peter. "The decline of the American Mafia." Public Interest Summer 1995: 89-99. Crime. Ed. Trudy Collins. Vol. 5. Boca Raton: SIRS, 1997. Art. 49. Viviano, Frank. "The New Mafia Order." Mother Jones May-June 1995: 45-54. Vulliamy, Ed. "Mafia INC." World Press Review Dec. 1992: 11-16.

Historically Australian Indigenous Art Is Often Politically or Spiritually Motivated Essay

Historically Australian art is often politically or spiritually motivated. This statement is proved by a number of indigenous Australian artists including, Nellie Nakamarra Marks, who uses traditional techniques and motives to relay her spirituality, and Tony Albert, who recontextualises mainstream items, to create a postmodern collection, challenging the idea of stereotypical representations in mainstream culture. All spiritual beliefs in Aboriginal culture relate back to the idea of creation and dreaming. The dreaming is the ongoing cultural and spiritual progression that informs identity and knowledge, which is expressed through traditional indigenous art. This reflects a spiritual connection to the land, which is represented by signs and symbols as well as other various techniques, which are unique to traditional indigenous art. Signs and symbols can represent a particular location, object or landmark, or a particular story or totem that would be specific to a particular tribe, corroboree or dreamtime story. In traditional indigenous artworks, there is no perspective or fixed vanishing points for landscape artworks because indigenous Australians do not see their environment as a landscape, but their particular world and universe. They create a concept of place by using signs and symbols to create a map-like artwork, which represents their particular ‘world’ and universe. Essentially, traditional indigenous Australian artists are painting their spirituality, by expressing their connection to the land through signs, symbols and their world. Nellie Nakamarra Marks is a traditional indigenous artist, from the east of Kintore in the Northern Territory. In her work Kalipinypa, there is no set pattern and everything is connected which suggests her spiritualty and connection with the land. Her use of the traditional form of dot painting for her particular area of the Central Desert Region symbolises her world as she sees it, and how she heard about it through stories. In the middle of the right hand side there is lack of colour, which could symbolise a particular place that has particular spiritual significance. The dark shapes also look like leaves, which could represent the end of season and the coming of autumn, which is supported by the deep, vibrant colours in the painting. The colours also represent her region and place in Australia. The many different varieties of the same shapes could symbolise diversity within their own tribe, as well as the different shapes and movements of the land. The purpose of this artwork is to educate and pass on a particular story to younger generations. Postmodern art challenges mainstream ideas, which usually creates a political or social statement about modern society. Contemporary indigenous art in particular would be classified as postmodern because the artists are communicating their feelings and thoughts about certain aspects of society in modern Australia, which in turn, challenges some pre conceived notions about indigenous Australians in today’s society. These particular works by Tony Albert are postmodern, because he recontextualises items from recent history, that were used to create an unrealistic connection between White Australia and indigenous Australia in the 50’s and 60’s, to challenge history, both politically and socially. Tony Albert’s collection recycles kitsch black velvet paintings produced in Australia in the 1950’s and 1960’s. These velvet paintings were very popular in the last fifty years as home decorations, and like many objects from this period, they were characterized by their depictions of Aboriginal people as simple folk. These ornaments enabled white Australians of the time to have a distant and unrealistic connection to indigenous people. Albert recontextualises these paintings by introducing stenciled slogans to the paintings to create a complex and identifiable character. He uses the languages of politics and pop culture to reconnect the artworks with modern Australia and therefore reality. These slogans reclaim the faces of the aboriginals, transferring them from helpless and cute, to bold and complex, which asserts a modern identity and sense of self. This makes the characters more personal, which then creates a connection between the viewer and the subject that is mimicked throughout the collection. The slogans are derived from pop songs, nursery rhymes, advertising, political speeches and life stories, which has launched these velvet paintings into a new identity, which enables the viewer to connect with the characters beyond a stereotyped context. The generic and common velvet paintings have become empowered and personalized, asserting a new sense of self, which makes this collection truly compelling. This collection by Tony Albert, addresses the issue of stereotypical representations of indigenous Australians in mainstream culture. He challenges this present and historic issue of cultural alienation and displacement experienced by Indigenous Australians by appropriating slogans and recontextualising them to create a sense of lost identity and estrangement. Through the use of many different mediums, Aboriginal artists are motivated by their spirituality or political standpoint to produce art. This is shown by Nellie Nakamarra Marks, who is motivated by her connection to the land and her spirituality, and Tony Albert, who was trying to communicate the stereotypical views of indigenous Australians in mainstream culture. Kalipinypa – NELLIE NAKAMARRA MARKS Acrylic on linen, 90? 90cm Kalipinypa – NELLIE NAKAMARRA MARKS Acrylic on linen, 90? 90cm.

Case Analysis of “Which is Higher”

In the northeastern part of the United States, the Queen’s Island School District caters senior high school education to a large urban area wherein about one third of the students’ population is of cultural minority. The school district has six senior high schools, from grades ten to twelve, wherein one representative was selected to comprise the committee on revising the curriculum for secondary history. Meanwhile, Dr. Tom Blakely, the head for social studies curriculum was appointed to spearhead the committee on revision. The chosen members of the committee were Luis Garcia of Garfield High, Eric Tannenbaum of Central High, Lois Blakely of Van Buren High; Lee Cheng of Kennedy High, Delicia Jackson of South Point High, and Michelle McMurray of Westside High. These members are all history teachers in their respective schools. They were tasked to scrutinize the existing curriculum in social studies for their school district. Thus, the committee is expected in the end to come up with the most plausible instructional objectives, teaching methods, evaluation tools, and set of references for the revised social studies curriculum. Two Main Positions Eric Tannenbaum favored the time-tested lecture-discussion as his primary method in teaching history. Sometimes he also uses group work and current event discussion in his class. He believed that lecture-discussion method is the most appropriate in presenting lessons with wide coverage. By using it, he can tackle lessons within the allotted time. In terms of evaluation, he used to administer teacher-made tests which for the most part have objective type items. In addition, essay questions are also provided in his tests. Tannenbaum thought that the first two levels of the Bloom’s taxonomy of learning objectives should be first attained by students in order to prepare them for higher-order learning. Michelle McMurray advocated the problem-solving approach in teaching history. She believed that a facts-oriented subject would just give burdens on the part of the students. She added that for the students to appreciate history, the method should be focused on principles through meaningful learning experiences rather than memorization of dates, places, and people. To be able to do this, learning objectives that utilize problem-solving and creativity should be formulated. In her class, she employs methods to connect historical facts to the present knowledge of the students and its relevance to the contemporary time. For every unit, she encourages students individually or by group to identify problems of their interest to work on. Given the appropriate time to prepare, the students will present their reports. With these, learning experiences become meaningful to the students leading to a long time memory of learned facts. Based on the presented output, she formulates essay-type questions that correspond to the high-order level of Bloom’s taxonomy. She also allows students to write questions that can possibly be used as test questions. The two members of the committee supported the notion of Tannenbaum concerning curriculum design for social studies. Luis Garcia and Cheng Lee both agreed with Tannenbaum propositions for those are conveniently used by most history teachers. On the other hand, Lois Blakely and Delicia Jackson supported the ideas of McMurray. For them, learning can only be meaningful when students’ interest and active participation are harnessed for every learning activity. Analysis Bloom’s Taxonomy Bloom’s taxonomy of educational objectives is a hierarchy of learning objectives from simple to a more complex (Huitt, 2004). Most of the time, it is described as a ladder where students need to climb from the low to higher level. Knowledge, comprehension, and application belong to the low-level cognitive domain while analysis, synthesis and evaluation are high-order thinking level (Huitt, 2004). Based on McMurray’s analysis, Tannenbaum’s objectives were merely just at the low level of the Bloom’s taxonomy. Even though he has essay questions in the evaluation, those questions also require simple recall of data or information. Conversely, McMurray favored essay-type questions that require students to analyze, evaluate, and synthesize information. She allows students to identify interesting topic for research in every unit of the subject then give them freedom to rigorously research on their chosen topics and present their outputs on the class. Additionally, the other groups are also encouraged to raise their questions concerning the presented report. Based on their presentation of outputs, she patterns questions for assessment. With these, McMurray were able to give independence to her students by working and discovering new things on their own, thus, leading the students to higher-order of thinking. Ausubel’s Meaningful Reception Learning The meaningful learning of Ausubel denotes the absorption of new information and acquisition of new meanings (Elliot, Kratochwill, Cook, and Travers, 2000). As a student internalizes new information, he patterns and fits this to his existing cognitive structure. By anchoring this new information to his existing schemata, renewal or adjustment of the schema results leading to the acquisition of new meaning, hence, the term meaningful learning (Elliot, Kratochwill, Cook, and Travers, 2000). Looking back at the case analysis, since Tannenbaum used to employ lecture-discussion on his class, students will just tend to memorize and depend on the details of his lecture. Although absorption of new information occurs but the internalization and transformation of the information into new memory unit is deterred. As such, the learned facts only remain in students’ mind in a short period of time. On the contrary, through the methods of McMurray students may have the chance to work independently and present their output based on their own plan. By anchoring the subject matter into the present thinking level of the students, the teacher motivates them and incites them for further learning. Discovery Learning. Jerome Bruner postulated that the active engagement of learners in every learning activity would result to a long mind-retention of learned facts or principles (Dandapani, 2004). Environmental stimuli arouse learners’ interests that trigger them to find solution for a perplexing situation. In finding the most plausible explanation for the perceived difficulty, one may exhaust all possible resources in his environments. In this process, learners internalize information, fit this to their existing cognitive structure, and create or adjust schemata (Dandapani, 2004). Since, problem-solving approach is under discovery learning, McMurray utilizes the process of discovery in her teaching approach. Information Processing Theory Information Processing Theory emphasized the roles of attention, perception, thinking, memory, and problem-solving processes in learning (Lachman, Lachman, and Butterfield, 1979). Every individual observes a lot of environmental stimuli but the brain mechanisms selectively limit the absorption of information in such way that the new information would systematically organized with the existing cognitive structure (Lachman, Lachman, and Butterfield, 1979). By giving attention on a particular stimulus, one may be able to perceive what has been observed. Then, the role of memory takes place by organizing this new information with the existing schemata. In this assimilation process, once the newly absorbed information is unable to be fitted into the existing schema, either this will be lost in the memory or adjustment in the existing cognitive structures results (Lachman, Lachman, and Butterfield, 1979). This means that the mind does not only fit the newly absorbed information into existing schemata but also adjust to accommodate it. In the case analysis, Tannenbaum often used lecture-discussion method for he can cover a lot of topics within the allotted time. However, as firmly stated by McMurray, lecture-discussion would only provide numerous facts that most of the time give burden to the students because of their difficulty in memorization and their inability to organize, relate and integrate different information, and unable to see its connections and relevance to everyday living. McMurray proposed that by formulating learning objectives which will utilize problem-solving skills and develop creativity, learning will be meaningful for every student and a longer retention of learning is foreseen. My Opinion Tannenbaum is not entirely wrong with his method of choice. He just failed to address individual differences by integrating several methods of instruction to cater the lesson to the different needs, interest, and abilities of the learners. His method is inclined solely to rigorous memorization of facts giving way to rote learning. Even though he has a genuine purpose of accomplishing the time-bound topics prescribed for the course, he is actually delimiting the subject into low-level of thinking resulting to failure in developing multiple intelligences. McMurray’s approach in teaching is anchored on Ausubel’s reception learning, Bruner’s discovery learning, and information processing theory. As such, we may infer then that her approach in teaching is more democratic and student-centered. She encouraged active participation among her students and allowed them to work on the topic of their choice. By means of this, she actually harnessed the interest of students towards problem-solving and incited them to find ways to accomplish their tasks. Moreover, she patterned her evaluation based on students’ outputs and even encouraged students to formulate test questions. With these, learning becomes meaningful for every student that may propel them for further learning. Nevertheless, with regards to the possible content gaps or topics that are not able to tackle up due to time constraints in employing problem-solving approach, as what McMurray did, teacher may supplement the report of the students by bringing up the topics that students’ failed to choose. We also need to admit the inevitable truth that our minds tend to forget and only limited facts stay in our long-term memory. Therefore, it is much better to incur content gaps in a subject if the tackled topics retain longer in our memory rather than to cover all prescribed topics in the absence of authentic learning.